UAE: The UAE’s gold market is witnessing an increasing trend of 0% making charge promotions, with retailers expanding their offers every weekend. These deals, which were initially limited to select jewelry pieces, are now covering a wider range of gold items, attracting more buyers looking to invest in gold without additional costs. As competition among retailers intensifies, shoppers are benefiting from better opportunities to acquire gold jewelry at lower overall prices.
Jewelry retailers across the UAE are capitalizing on this growing demand by extending their 0% making charge promotions beyond traditional festive periods. What started as a limited-time marketing strategy has now become a recurring feature in major gold markets like Dubai and Abu Dhabi. Industry experts note that with fluctuating global gold prices, these promotions provide an incentive for customers to make purchases even when the base price of gold is high. This shift is also driving higher footfall in gold souks and shopping malls.
For consumers, the 0% making charge deals present a unique opportunity to maximize the value of their gold purchases. Typically, making charges add a significant cost to jewelry, often discouraging buyers from making large investments. By eliminating these charges, retailers are making gold more accessible, particularly for those purchasing for weddings, gifts, or long-term investments. Buyers are now strategizing their purchases around these promotional weekends, ensuring they get the best deals possible.
The increasing prevalence of these offers is also reshaping the UAE’s gold trade landscape. Jewelers are constantly adapting their pricing strategies to attract a larger customer base and maintain steady sales in a competitive market. With each passing weekend, more retailers are expected to join the trend, making 0% making charge promotions a key factor in shaping consumer behavior in the UAE’s gold sector.
