MUSCAT: The coastal areas of Jalan Bani Bu Ali in South Al Sharqiyah Governorate witnessed a significant influx of visitors during the Prophet’s Hijra holiday, transforming the region into a lively tourist destination. Families and individuals from across Oman and neighboring areas flocked to the serene beaches and natural attractions, enjoying the extended break with outdoor activities, local cuisine, and traditional hospitality. The holiday provided a timely opportunity for domestic tourism to flourish in one of Oman’s lesser-known yet picturesque coastal towns.
Local authorities and tourism stakeholders had prepared for the surge in visitors by coordinating public services, ensuring safety, and organizing cleanliness campaigns across beaches and public areas. Volunteers and municipal teams played an essential role in maintaining order and providing guidance to travelers unfamiliar with the region. Their efforts contributed to an enjoyable and smooth experience for all visitors, fostering a positive impression of the town’s readiness for tourism development.
Jalan Bani Bu Ali, known for its cultural heritage and tranquil coastline, benefited from a marked increase in business activity as restaurants, cafes, and small vendors reported high demand. The surge also offered a welcome boost to local entrepreneurs who showcased handicrafts, traditional products, and homemade foods to eager tourists. Many visitors took the opportunity to explore historical sites such as ancient forts and mosques, blending cultural enrichment with leisure.
The experience highlighted the town’s potential as a key domestic tourism hotspot, especially during national holidays. Officials noted the importance of sustaining this momentum by investing in tourism infrastructure and promoting eco-friendly practices. Future initiatives may include marketing campaigns, tour guide development, and seasonal festivals to further enhance visitor engagement. The Prophet’s Hijra holiday served as a successful demonstration of how local destinations can thrive with coordinated efforts and strategic planning.
