BERLIN: The Ministry of Heritage and Tourism has officially launched its ambitious 2025 foreign promotional campaign at the International Tourism Bourse (ITB) in Berlin. This initiative aims to showcase Oman’s diverse tourism offerings, from its rich cultural heritage to its breathtaking natural landscapes. The campaign seeks to attract global travelers, strengthen Oman’s position in the international tourism market, and enhance its appeal as a year-round destination.
During the ITB event, the ministry engaged with key stakeholders, including international travel agencies, investors, and media representatives, to highlight Oman’s unique attractions. A series of presentations and discussions were held to emphasize the country’s sustainable tourism efforts, adventure tourism opportunities, and luxury hospitality services. The ministry also revealed upcoming tourism projects designed to improve visitor experiences and promote eco-friendly travel initiatives.
The 2025 promotional campaign will focus on targeted marketing strategies in key global markets, utilizing digital platforms, social media outreach, and strategic partnerships with leading travel influencers. The initiative is set to feature immersive virtual experiences, exclusive travel packages, and collaborative efforts with airlines and tour operators to boost accessibility and convenience for international visitors.
Oman’s participation in ITB Berlin aligns with its broader vision to position itself as a world-class travel destination. By capitalizing on global tourism trends and leveraging its cultural and natural assets, the ministry aims to drive economic growth through increased visitor numbers. The campaign reflects Oman’s commitment to sustainable tourism development while ensuring the preservation of its rich heritage and environmental resources.
