MUSCAT: The Ministry of Heritage and Tourism is currently hosting an exclusive familiarization trip for 35 top-tier tourism companies from the United Arab Emirates. This initiative aims to provide UAE tourism representatives with an immersive experience of Al Buraimi Governorate’s rich cultural heritage and breathtaking natural beauty. The trip includes guided tours to some of the region’s most iconic historical landmarks, allowing the visitors to explore the area’s unique history, architecture, and cultural significance. The program seeks to strengthen ties between Oman and the UAE by showcasing the diverse offerings of the Al Buraimi region.
The participants in this exclusive trip will have the opportunity to engage with local heritage sites that reflect Oman’s ancient history and deep-rooted traditions. The guided tours include visits to the forts, castles, and archaeological sites that tell the story of Al Buraimi’s past. These visits will be complemented by excursions through the governorate’s picturesque landscapes, which include stunning desert areas, mountains, and natural reserves. Al Buraimi is known for its striking blend of nature and history, making it a perfect destination for those interested in both cultural exploration and outdoor activities.
In addition to exploring historical and cultural sites, the trip aims to highlight the region’s potential as a growing tourism destination. The UAE tourism companies are expected to gain valuable insights into how they can promote Al Buraimi’s unique offerings to their customers. By experiencing firsthand the region’s attractions, the visitors can better understand the appeal of Al Buraimi and incorporate it into their future travel packages. This initiative also serves to raise awareness about the region’s potential and create lasting partnerships between Omani and UAE tourism sectors.
The familiarization trip also underscores the ongoing efforts of the Ministry of Heritage and Tourism to enhance tourism cooperation between Oman and its neighboring countries. By providing UAE tourism professionals with an in-depth understanding of Al Buraimi’s cultural and natural treasures, the Ministry is fostering greater interest in cross-border tourism. This initiative is part of a broader strategy to promote Oman as a key player in the regional tourism industry, strengthening its position as a prime destination for tourists seeking authentic and memorable experiences.
