MUSCAT: The Ministry of Heritage and Tourism (MHT) has officially launched the ‘Discover Oman’ promotional campaign on CNN, marking a significant milestone in the Sultanate’s efforts to showcase its diverse tourism offerings to the world. This campaign is designed to promote Oman’s unique tourism assets, highlighting the rich history, cultural heritage, and breathtaking landscapes that make it an ideal destination for travelers seeking adventure and luxury experiences.
With a focus on adventure tourism, the campaign emphasizes the wide range of outdoor activities available in Oman, including hiking, rock climbing, and desert safaris. Oman’s natural beauty, from the towering mountains of Jebel Akhdar to the vast dunes of the Wahiba Sands, offers travelers the opportunity to explore unique landscapes while enjoying thrilling adventures. The campaign invites tourists to experience Oman’s adventurous spirit through activities that blend nature and excitement.
In addition to adventure tourism, the campaign also highlights Oman’s luxury tourism offerings, showcasing high-end resorts, spas, and exclusive experiences that cater to discerning travelers. With a reputation for hospitality and world-class services, Oman’s luxury tourism sector continues to attract visitors seeking relaxation and indulgence in some of the most scenic and serene locations in the region.
Finally, the campaign shines a spotlight on Oman’s ancient history and culture, featuring its historic forts, traditional souqs, and UNESCO World Heritage sites. From the ancient city of Nizwa to the archaeological treasures of Al-Baleed, Oman’s rich cultural heritage offers a glimpse into its long and fascinating history. The ‘Discover Oman’ campaign positions the Sultanate as a destination that seamlessly combines modern luxury with deep-rooted traditions, making it an unparalleled choice for global tourists.
