MUSCAT: BankDhofar has been named the “Best Customer-Centric Banking Brand – Oman, 2025” at the 13th Annual Global Brand Awards, highlighting its dedication to placing customers at the heart of its operations. This recognition underscores the bank’s ongoing efforts to redefine service standards in the Omani banking sector, demonstrating its commitment to excellence in customer experience. The award comes amid growing global recognition for BankDhofar’s innovative approach to banking, particularly in digital services and personalized solutions tailored to diverse customer segments.
The accolade adds to a series of prestigious recognitions, reflecting the bank’s consistent performance in delivering customer-focused solutions. Previous awards, such as “Best Bank in the MENA Region 2025” and accolades from Qorus Reinvention Awards – MEA 2024, highlight its emphasis on integrating customer feedback into strategic initiatives. By leveraging innovative technologies and analytics, the bank has enhanced service efficiency and ensured that its offerings align with evolving customer expectations, ranging from retail clients to SMEs and high-net-worth individuals.
BankDhofar’s operational model emphasizes accessibility and convenience, with a growing network of branches and ATMs designed to provide superior service experiences. Its customer engagement strategy includes dedicated feedback channels, a Customer Experience Center, and initiatives like the “Promise to Serve” campaign, which guarantees service within ten minutes at over 140 branches. These measures reflect a strong commitment to reducing wait times and providing a seamless banking experience, reinforcing trust and customer loyalty across Oman.
Beyond service excellence, BankDhofar integrates corporate social responsibility and national development into its business philosophy. By supporting SMEs, offering tailored financial products, and enhancing financial inclusion, the bank contributes to the growth of the national economy. Private banking clients benefit from exclusive concierge services and lifestyle advisory offerings, while community-focused programs demonstrate the bank’s broader commitment to social responsibility. Collectively, these initiatives position BankDhofar as a benchmark for innovation, service quality, and customer-centric leadership in Oman’s banking sector.
