MUSCAT: The hotel sector in Oman has shown significant growth, with revenues rising by 17.4 percent to reach RO 155.615 million by the end of July 2025, compared to RO 132.553 million during the same period last year. This growth reflects increased demand for hospitality services and a rebound in tourism activity across the Sultanate. Analysts attribute this positive trend to improved marketing strategies, enhanced service quality, and competitive offerings by hotels aimed at attracting international and domestic guests.
Occupancy rates also improved notably, reaching 52.9 percent by the end of July 2025, up from 46.7 percent during the corresponding period in 2024. This increase indicates stronger bookings and higher engagement with both short-term and long-term visitors. The rise in occupancy has allowed hotels to maximize revenue streams and invest further in infrastructure improvements, staff training, and guest experience enhancements to maintain competitiveness in the regional tourism market.
International visitors contributed significantly to the growth, with guests from Oceania increasing by 57.3 percent to 27,050, and African nationals rising by 35.8 percent to 8,792. Visitors from the Americas grew by 24.3 percent to 43,413, while European guests increased by 19.9 percent to 370,590. This diverse influx of international tourists underscores Oman’s appeal as a travel destination and highlights targeted marketing efforts in key global markets to boost tourism.
Domestic and regional tourism also contributed positively, with Gulf Cooperation Council nationals rising by 7.8 percent to 110,501 guests, Omani visitors increasing by 5.2 percent to 468,854, and Asian nationalities seeing a 3.5 percent rise to 187,141 guests. However, other Arab nationalities showed a slight decline of 3.2 percent, reaching 56,450 guests. These figures reflect both the resilience and evolving patterns of tourism within Oman, emphasizing the need for continuous adaptation to global and regional market trends.
