MUSCAT: The Ministry of Heritage and Tourism (MHT) has introduced the ‘Discover Oman’ promotional campaign on the international news channel CNN, aiming to showcase the country’s rich and diverse tourism offerings. This campaign is designed to highlight Oman’s appeal to global travelers by emphasizing its adventure tourism, luxury experiences, and deep-rooted cultural heritage. By leveraging CNN’s vast international audience, the initiative seeks to position Oman as a premier destination for travelers seeking unique experiences in a land known for its stunning landscapes, ancient traditions, and world-class hospitality.
A key focus of the campaign is to promote adventure tourism, drawing attention to Oman’s breathtaking natural sites, from the towering peaks of the Al Hajar Mountains to the expansive dunes of the Wahiba Sands. Visitors are encouraged to explore activities such as trekking, dune bashing, rock climbing, and diving in the pristine waters of the Arabian Sea. Oman’s diverse terrain offers a perfect backdrop for outdoor enthusiasts looking to experience thrilling adventures in an unspoiled environment while enjoying the country’s renowned safety and hospitality.
Luxury tourism is another major component of ‘Discover Oman,’ showcasing the country’s high-end resorts, exclusive desert retreats, and world-class hospitality services. The campaign highlights Oman’s five-star accommodations, including luxury beachfront resorts, boutique heritage hotels, and eco-friendly lodges that blend modern elegance with traditional Omani charm. Additionally, the promotion aims to attract high-net-worth travelers seeking privacy, exclusivity, and personalized experiences, positioning Oman as a sophisticated and culturally immersive destination for the luxury travel segment.
Oman’s rich history and cultural heritage play a central role in the campaign, with a strong emphasis on its ancient forts, UNESCO-listed sites, and vibrant traditions. The country’s storied past, from the maritime legacy of Muscat’s old port to the majestic forts of Nizwa and Bahla, is presented as a key attraction for heritage tourism. Traditional Omani hospitality, local crafts, and culinary experiences are also highlighted, inviting visitors to immerse themselves in the authentic spirit of the nation. Through this campaign, the Ministry of Heritage and Tourism aims to strengthen Oman’s global presence and boost international visitor numbers by showcasing its unparalleled blend of adventure, luxury, and history.
